NARS Radiant Creamy Concealer In Custard (Plus Comparison With Maybelline Fit Me Concealer!)

The NARS Radiant Creamy Concealer has a cult following; most people rave about it and some claim it hasn’t lived up to the hype surrounding it.

Says NARS:

Coveted by artists for its luxurious texture and luminous finish, new Radiant Creamy Concealer evens skin with lightweight medium to high buildable coverage. Enriched with hydrating, multi-action skincare benefits and light diffusing technology, it creates a softer, smoother complexion while instantly obscuring imperfections and diminishing fine lines and signs of fatigue.

  • Long wearing and crease-proof

  • Paraben-free, Alcohol free, Synthetic fragrance free, Non comedogenic

I have this concealer in the shade Custard, which I will review and compare with the Maybelline Fit Me Concealer in shade 20 Sand Sable (review here).


  • Custard  is described as having a yellow tone for light to medium complexions. I am an NC25/30, and this shade is perfect for me. It is a tad brighter than my skin tone, making it perfect for concealing while highlighting just a bit.
  • Coverage-wise, this concealer is THE BOMB. It is full coverage and conceals well my very dark dark circles as well as pigmented areas, spots, and blemishes. Allow me to say I am in love.
  • While, for very dark or extensive blemishes you will need to apply more, a small amount is enough to cover areas that need concealing (on my face, at least).
  • The finish is, to me, a demi-matte of sorts. It conceals while looking bright, but not glowy, if you get my drift. It is a luminous matte of sorts.
  • Staying power in very humid weather with setting powder and setting spray is around 4 – 5 hours. Since the weather here is shit at the moment, I can list that as a pro because this concealer is a trooper for surviving it.
  • The texture is lovely and creamy, easy to blend and pat into the skin. It is a very smooth, easily applicable product.
  • It doesn’t crease, unless you apply too much and don’t set it with loose powder.
  • On good skin days, this is really all I need with a dusting of loose powder to achieve healthy-looking, even-toned skin.
  • Versatile shades which suit all complexions are available in this range.
  • The applicator is soft and helps dot the product on the face with ease.
  • The packaging is lovely. So chic and high-end.


  • The price. Honestly, $29 for 6 ml is too much. (Didn’t stop me from buying a second one though. Sigh.)
  • It is easy to go overboard with this. Start with a small amount, I say, and build up coverage if you need more.
  • The packaging, while lovely, is prone to being covered with smudges and fingerprints (the cap, in particular).
  • This is a really, really good concealer. But it isn’t an excellent concealer. Maybe it is the price that makes me feel like that. But for almost $30, I expected a miracle, perhaps.


I dot a small amount of this onto my blemishes and dark circles, and pat it in with my fingers or a damp BeautyBlender.


The Maybelline Fit Me Concealer has often been hailed as a drugstore dupe for the NARS Radiant Creamy Concealer. I’ll compare the two for you using basic points of comparison. I have the NARS concealer in Custard  and the Fit Me concealer in 20, Sand Sable.

  1. Coverage: Fit Me offers buildable medium coverage while NARS is full coverage. That said, if I lightly layer Fit Me, it covers my blemishes almost as well as the NARS counterpart.
  2. Finish: The NARS concealer has a luminous matte finish, like I said, while the Fit Me is glowy and visibly highlights. So if you want a highlighting concealer, go for Fit Me, I’d say.
  3. Texture: NARS – creamy. Maybelline – more like a liquid.
  4. Creasing: When used sparingly, applied carefully, and set with powder, neither of these two concealers show signs of creasing. Note: I can apply the NARS with my fingers with ease, while the Maybelline tends to crease a bit when applied that way.
  5. Lasting power: NARS lasts a bit longer (around an hour or so more) than Maybelline, perhaps due to the creamy texture and less glowy finish.
  6. Shade: The Maybelline concealer looks more yellow on the face while the NARS one looks more neutral. That said, Fit Me does not look unnatural by any means.
  7. Price/Quantity: $29 for 6 ml with NARS and $4.11 for 6.8 ml with Maybeline. Yep.
  8. Packaging: The NARS one is much, much better in this regard; the Maybelline one became all faded and not-so-nice-looking quickly.
  9. Interesting tidbit: I applied NARS around my right eye, and Maybelline around my left. The Maybelline concealer slid into my eye a bit while the NARS concealer didn’t. It didn’t sting, mind you, but I could feel that it happened.

VERDICT: I would give the NARS concealer an 8.5/10 and the Maybelline a 7.5/10 were I to rate them. If you want a full coverage concealer that  you can use under powder and skip foundation, go for NARS I would say. If you have a multi-step routine and want a highlighting concealer, try Maybelline Fit Me Concealer. (For the price and benefits though, I’d say try Maybelline Fit Me anyway!)



Like I said, on good skin days, NARS Radiant Creamy Concealer and setting powder are all I need. So I ordered a second tube of this concealer. If you can spend $29 on this concealer, go to your local Sephora and try it out, if you are interested. If that amount of money is too much for you, (and I totally get it if it is) then the Maybelline Fit Me Concealer and L.A. Girl concealer (which is full coverage, btw) are great alternatives among many others.


Available online at NARS and Sephora for $29.



12 thoughts on “NARS Radiant Creamy Concealer In Custard (Plus Comparison With Maybelline Fit Me Concealer!)

    1. I can completely see why someone might not find it worth the price. I don’t have the problem of caking, but I do find it slides off my face after around 4 hours. Perhaps its because of the humid weather, but it is a let down! xx

      Liked by 1 person

      1. Oh I really want to try that! Which shade do you use? And is it full coverage? And does it crease? Sorry for the multiple questions 😁 I’m just eager to try it!


      2. You’re fine! I have the lightest shade. It’s called Bavarian Cream. It’s pretty full coverage, but my dark circles aren’t that bad. It’s very lightweight, but I still set it with powder. If you set it, you will be good all day. I love it!

        Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s