Maybelline Fit Me! Concealer In #20

Maybelline’s Fit Me! concealer in #20Sand Sablehas often been compared to the NARS Radiant Creamy Concealer in Custard. Does your girl have the NARS one? Hell to the no. So I can’t compare the two. But when I read the comparisons online, I decided to give this particular shade a try.

Says Maybelline:


Why You’ll Love It

It’s makeup that doesn’t mess with you.

• No oils, no waxes, no nonsense
• Natural coverage that leaves skin the way it was meant to be…fresh, breathing, natural
• Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through
• Non-comedogenic, dermatologist-tested, ophthalmologist-tested, fragrance-free

For Best Results

Dot concealer onto imperfections or under eyes. Pat with finger to blend.


The shades I have

I have #20 and #25 (from a previous release, so the packaging is a bit smaller and chubbier). I’ve used #25 to cover blemishes on more pigmented areas of my face, though I feel it tends to oxidize a bit.

#20, however, solves that issue and can be used as a highlighting concealer as well as one for blemishes. It suits my NC25/NC30 skin-tone well.

The yay

  • This is really great as a highlighting concealer.
  • Creamy consistency, easily applicable. Doesn’t dry immediately, so it can be set with a damp Beauty Blender for best results.
  • Dries down to a semi-matte, glowy, natural finish.
  • Best for tan/olive/medium/dark skin tones due to the yellow undertones.
  • You get 6.8 ml of product for a very reasonable price.
  • Offers buildable medium coverage which is good for my blemishes and okay for my very prominent dark circles. So if you don’t have very dark dark circles, this is a good option.
  • A little goes a long way. Best to build this up instead of applying a lot at once.
  • Doesn’t sting my normally sensitive eyes.

The meh

  • Like I said, it isn’t the best concealer for my dark circles.
  • Tends to oxidize ever-so-slightly on my skin. (Best to buy this in a shade lighter than what you’d normally go for, IMO.)
  • The packaging sucks. The black stripe on it and the sticker have both already started coming off. Moreover, the product tends to coat the mouth of the bottle with use, so you have to be careful when pulling the applicator out and inserting it back in. However, it is good for throwing in your bag/makeup pouch for on-the-go application.
  • Creases just a tiny bit if I use my fingers to blend it under my eyes (instead of my Beauty Blender). Very unnoticeable difference, though. It dries down to the same glowy, bright finish. 


I make a triangle under my eyes with the applicator and blend it out with my Beauty Blender. For blemishes, I use it the way Maybelline recommends.

Do I recommend this?

For the price, it is a really great highlighting concealer, especially for tan/medium/dark skin tones. I might just buy another tube because of this reason.


Maybelline counters and for $4.11.


10 thoughts on “Maybelline Fit Me! Concealer In #20

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