Luscious Lip Couture Melted Lipstick Matte In Swag

Luscious, a Pakistan-based cosmetics manufacturer, has recently forayed into the world of liquid matte lipsticks, and today I will review one in a shade called Swag

About this range of products, Luscious says:

An ultra-pigmented, full coverage, liquid lipstick formula that adorns your lips in gorgeous, saturated color. Lightweight and comfortable, designed for long wearing results, with the flatteringly soft finish of a lip stain. Never flakes, feathers or dries out your lips. Presented in an array of on-trend modern 10 matte shades. Inspired by the world of high fashion, it’s couture for your lips!
Contains No Animal Ingredients
Paraben Free
Alcohol Free

(Approximately $10.95)

Click on the images below to enlarge.

The shade

Swag is a warm pink, a mix of bubblegum pink and rose, if you get the idea. This color looks lovely in the swatch but a little too neon-ish on my lips. It’s definitely a morning/summer shade, and makes a good base for “pinking out” my darker lip colors. I usually blot the shade with a tissue to tone down its brightness. If I were to choose another color from this range, I’d choose A La Mode. Click the link given above to check out swatches of other shades on Luscious’ website.

You get 5 g of product for the price.

The yay

  • Creamy, hydrating, doesn’t dry out the lips
  • Doesn’t accentuate fine lip lines
  • Soft applicator, applies easily
  • Lasts without fading unless I eat or drink, in which case it fades evenly, softly staining the lips
  • Reasonable price for the quantity
  • Adorable packaging
  • Great shade range
  • Isn’t scented; at least, its not a noticeable scent (I don’t have the strongest sense of smell)

The meh

  • Doesn’t dry down fully, and especially not to a matte finish; it’s semi-matte/satin, really
  • Application can be a bit streaky, especially if you’re the kind of person who rubs the lips together to get even color all over
  • Can’t survive a meal, came off (evenly) when I kissed the back of my hand wearing this (Why does that always sound so weird?!)
  • Feels a tiny, weensie bit tacky, in comparison to similar offerings from other brands such as Colourpop


As always, I line my lips with the edge of the applicator and fill them in with the product.

Do I recommend this product?

If I were to rate it, I’d give it a 7/10. It isn’t the best liquid matte lipstick out there, especially since it doesn’t dry fully or dry to a matte finish, but there’s no harm in trying it out.

For an offering by a local brand, it is pretty innovative. Honestly, I like it just as much as I like my Ofra liquid lipsticks, and I would like to buy the color A La Mode in the future.


Available at all Luscious counters and online. Click here for a list of countries Luscious is available in. Also, I’ve heard the brand is soon coming to Sephora, so yay!

7 thoughts on “Luscious Lip Couture Melted Lipstick Matte In Swag

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